Would You Hire Your Book?
What if you treated your book (or content) like an employee? 1. What job would you hire it to do for your business? 2. What job will your audience hire it to do for them?
7 Words to Make People Read Anything
There's a myth that's floated around for awhile now: people don't read anymore. This isn't true—and there are seven magic words that prove it.
5 Elements of Publishing an Impactful Book
Here are the 5 elements that I believe are required to publish an impactful book: 1. Title. Your title is *everything*. A good book title is provocative with a seatbelt. Not so provocative people are [...]