How to Get Unstuck and Finally Finish Your Book
Do you have an idea for a book (or ten) but keep getting stuck in the "messy middle"? After working on dozens of books, here's my best advice to quickly and easily get unstuck.
Content Strategy for BUSY Leaders
Recently, a CEO asked about what to do with his column on an influential publication. He hadn't submitted an article in months and is at risk of losing the opportunity. Here's the thing about CEOs [...]
Using the JTBD Framework to Write Your Book
One of my favorite questions when I start working with an authors comes from the legendary Clayton Christensen: "If your book was an employee, what job would you hire it to do?" (Sadly, Christensen recently passed away—but [...]