Would You Hire Your Book?
What if you treated your book (or content) like an employee? 1. What job would you hire it to do for your business? 2. What job will your audience hire it to do for them?
7 Words to Make People Read Anything
There's a myth that's floated around for awhile now: people don't read anymore. This isn't true—and there are seven magic words that prove it.
5 Elements of Publishing an Impactful Book
Here are the 5 elements that I believe are required to publish an impactful book: 1. Title. Your title is *everything*. A good book title is provocative with a seatbelt. Not so provocative people are [...]
How to Get Unstuck and Finally Finish Your Book
Do you have an idea for a book (or ten) but keep getting stuck in the "messy middle"? After working on dozens of books, here's my best advice to quickly and easily get unstuck.
Content Strategy for BUSY Leaders
Recently, a CEO asked about what to do with his column on an influential publication. He hadn't submitted an article in months and is at risk of losing the opportunity. Here's the thing about CEOs [...]
Using the JTBD Framework to Write Your Book
One of my favorite questions when I start working with an authors comes from the legendary Clayton Christensen: "If your book was an employee, what job would you hire it to do?" (Sadly, Christensen recently passed away—but [...]