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Other Recent Stories
5 Elements of Publishing an Impactful Book
Here are the 5 elements that I believe are required to publish an impactful book: 1. Title. Your title is [...]
How to Get Unstuck and Finally Finish Your Book
Do you have an idea for a book (or ten) but keep getting stuck in the "messy middle"? After working [...]
Content Strategy for BUSY Leaders
Recently, a CEO asked about what to do with his column on an influential publication. He hadn't submitted an article [...]
Using the JTBD Framework to Write Your Book
One of my favorite questions when I start working with an authors comes from the legendary Clayton Christensen: "If your book [...]
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