Here are the 5 elements that I believe are required to publish an impactful book: 1. Title. Your title is *everything*. A good book title is provocative with a seatbelt. Not so provocative people are [...]

Recently, a CEO asked about what to do with his column on an influential publication. He hadn't submitted an article in months and is at risk of losing the opportunity. Here's the thing about CEOs [...]

One of my favorite questions when I start working with an authors comes from the legendary Clayton Christensen: "If your book was an employee, what job would you hire it to do?" (Sadly, Christensen recently passed away—but [...]