What if you treated your book (or content) like an employee? 1. What job would you hire it to do for your business? 2. What job will your audience hire it to do for them?

There's a myth that's floated around for awhile now: people don't read anymore. This isn't true—and there are seven magic words that prove it.

Do you have an idea for a book (or ten) but keep getting stuck in the "messy middle"?  After working on dozens of books, here's my best advice to quickly and easily get unstuck.